Zhejiang Makeover Biotech Co., Ltd. (MAKEOVER BIOTECH CO., LTD.) is an internationally recognized enterprise specializing in cosmetics manufacturing and quality management standards. Established in 2010, the company has achieved GMPC certification from the U.S. FDA and ISO22716 certification from the European Union for cosmetics production. Adhering to the philosophy of "Using the best in the world to create the best in China," Zhejiang Makeover has consistently focused on comprehensive research, development, and production of cosmetics, from packaging materials to formulations, equipped with world-class technology and advanced imported machinery.
In the late 20th century, when China's cosmetics industry was still in its infancy, Zhejiang Makeover had already engaged in cross-border collaborations with companies from Japan, South Korea, and Germany. The company strived to integrate international expertise with local and corporate realities, fostering innovation and driving development through integration. In 2008, the predecessor of Zhejiang Makeover, Zhejiang Daya, targeting the mid-to-high-end market, extended its reach to the core markets of Europe and America by establishing Makeover SAS in Paris, France, further accelerating the company's internationalization process. Leveraging the global resources and international perspective of Makeover SAS, the company enhanced the global appeal of its four major makeup brands, rapidly expanding its presence in international markets.
To date, the company's portfolio includes four internationally renowned professional makeup brands: MAKEOVER, ALICEACADEMY, PARTYQUEEN, and MAKEUP ACADEMY, with a commercial footprint spanning the globe. Among them, the MAKEOVER brand boasts over 10,000 counters/stores across 28 countries, including more than 1,000 counters/stores in mainstream Chinese shopping malls. (A list of newly opened counters/stores in China over the past six months of 2020 is attached.)
MAKEOVER is committed to the belief of making professional makeup artistry a part of everyday life. The brand consistently pursues the fusion of fashion, joy, and fantasy, embodying a youthful, avant-garde, free-spirited, and bold brand ethos that stays at the forefront of fashion trends. With high-quality professional makeup services, premium yet affordable pricing, and ultra-modern, stylish packaging, MAKEOVER captivates women worldwide with its vibrant colors, creativity, and exceptional color payoff. The brand has earned widespread acclaim from makeup artists, models, fashion influencers, and industry professionals globally.
MAKEOVER has received numerous accolades both domestically and internationally, including the "China Good Brand Award" at the China Beauty Expo (CBE) year after year. Several of its star products have won prestigious awards such as the Beauty and Fashion Awards. The brand's professional quality and services have gained international recognition, being designated as the official makeup team and cosmetics brand for world-class beauty pageants such as MISS WORLD, MISS COSMO WORLD, and WORLD NOBLE QUEEN INTERNATIONAL.
As a world-class enterprise, Zhejiang Makeover is dedicated to caring for the world and empowering women and children, contributing to charitable causes with utmost effort. Guided by a culture of gratitude, the company actively supports women and children in Africa, Pakistan, and other regions through donations and aid.
LOVE, JOY, PEACE – the beauty industry thrives on gratitude, making everything more beautiful.
